Event Managers, we understand, managing your holiday party business on top of all of your other requests and responsibilities is overwhelming. Ensure a busy and profitable holiday season by securing events now. Come December, you’ll be walking straight into a winter wonderland.
As always, VenueBook is here to make your life easier. When you receive a holiday lead, follow these 5 steps to communicate better and book faster!
1. Rookie or Pro? Scrooge or Buddy the Elf?
Before you start engaging with your client, identify who you’re speaking to and gauge their experience! You could be working with the company’s event planner, outsourced planner, administrator, assistant, or really any employee who’s been unwillingly dealt this task.
2. Personalized Service = Impressed Client
After you’ve checked their title, tailor your message and anticipate questions. A personalized touch is an easy way to gain that competitive advantage to set yourself apart from other venues. 3. History Repeats Itself?
If your client isn’t giving you much direction, a great solution is to ask about their holiday party last year. Without being overwhelming, try to cover some key questions. What kind of venue was used? What food and drink packages were selected? What worked? How can I make this event better than last years?
4. Dot Your I's and Cross Your T's
It’s the proposal time! Whether you're updating their ExpressBook proposal or creating the first one, leave no detail unrepresented. Price out everything… those dozens of appetizer stations, premium liquor, AV components, DJ, security, use of logos… the list goes on.
5. Follow-Ups Are Your Friend
Big budget holiday proposals often need to be approved by a number of people. If you haven’t received the signed proposal back from your client send a follow-up to gauge who still needs to review and an estimated timeline. This gives you another opportunity to offer assistance that could seal the deal.
Overall, don’t skimp on the warm hospitality! Throwing a successful corporate holiday party will keep the company coming back to you for other events. Need help navigating one of your holiday leads? Reach out to our concierge team for more advice.
Female-founded and led, VenueBook is the only software-driven marketplace designed to bring event planners and event spaces together to create a quick and easy event planning experience. Our online marketplace helps match event planners to the right space for their occasion, based on real-time availability and transparent pricing.