How to Market Your Venue
If you've been in the events business for a while or if you're just getting started, marketing your venue is the key to gaining (and maintaining) clients. Setting up the perfect event experience will make it easier for both you and the client. Spend less time working out the kinks during event planning and provide clients with events that exceed their expectations. Here are three tips (and sub-tips) to teach you how to market your venue.
Stage your space for the types of events you want to host. You'll give prospective clients a taste of what you do. If this isn't possible, don't fret. You can get the same effect by scheduling a photographer to take photos of actual events in your space.
Want to learn how to take photos of your food? Download our one-pager here.
Prepare your event menus
1. Keep pricing simple: Clients want an easy way to understand how to pay for your event.
2. More isn't always better: Using clear and simple menus allow clients to make quick decisions--and you can up-sell.
3. Use bespoke menus? Try sample menus instead! They provide an alternative to set menus without sacrificing your style.
Set hours and minimums
1. Maintain availability: Have a clear understanding of the cost (and potential revenue) of executing an event during both open hours and after hours. Use these numbers to determine your menu pricing.
2. Utilize pricing structures: Food and beverage minimums, flat rental fees and hourly rental fees are all different types of pricing that your venue can use.
Want to expand and organize your events business? Join VenueBook!
Topics: For Venue Managers