The 7 Profile Updates You Must Have
“You never get a second chance to make a first impression.” A lot of pressure, right? In the world of events, your venue profile is your first impression. Before clients even step on your property, they are looking at your online presence.
In this competitive market, a killer profile is a must. Follow these guidelines to optimize your VenueBook profile to get more traffic, leads, and bookings!
A Picture is Worth a Thousand Words: You could have the most breathtaking venue in the world, but if your pictures are unprofessional you’ll lose business. Make sure photos are in crystal clear high-resolution so clients can see your amazing event space. We recommend between 4-8 photos depending on the size and of the number of spaces you offer. Make sure you encompass all that your venue has to offer. We love how Bobo showcases all of their private event spaces and the little details that make them unique!
Chose Your Words Wisely: Your description must be event specific; don’t just copy and paste the “About Us” section from your website. Play up the versatility of your venue - if you can accommodate diverse events and group sizes, let potential clients know. Have other unique elements that make your event space different - sing it loud and proud; this section is the perfect place to highlight your event capabilities. We love Landmarc’s event-specific bio that focuses on the adaptability of their spaces.
Location, Location, Location: Help the client find their perfect event space. If your venue has multiple spaces they all need to be on your profile. Don’t let missing information prevent you from reaching all potential clients. BLT Prime does a great job providing the details of all five of their spaces (and bonus points for having a labeled photo gallery!)
I’ll Have What She’s Having: If you’re using our ExpressBook feature, your food and beverage packages are embedded into our site for the client’s selection. Make sure these packages are complete and clear because a descriptive event menu can get mouths watering long before they walk in the door. The Black Cat has descriptive packages that are easy to understand. Enrolling in ExpressBook is easy and drives qualified event leads.
Check, Please: Make sure the cost of hosting a private event in your space is accurate. If you are completely out of the client’s price range, but they don’t know it, your proposal is a waste of time for everyone. Providing clear minimums on your profile page along with accurate F&B package prices allows the client to educate themselves, which means more qualified leads. Don’t forget service charges and other mandatory fees. Ozumo San Francisco is upfront about all charges, which means no wasted time or surprises later on.
Basic Wash or The Works?: Certain amenities could be a make or break factor for clients when choosing an event space. No matter what you offer, more is more when it comes to information about your venue. VenueBook clients can refine their view by selecting their desired amenities, so make sure yours are accurate or risk not showing up in their search. If you have a particularly amazing feature, talk about it in your description too.
Time is Money: Most people have a degree of flexibility to their event date or timing (or both). Skip all the back and forth, and allow clients to check your availability right on your profile page. Don’t lose potential business because the client thinks your restaurant is booked. Updating availability is easy with our seamless calendar sync plug-in, so you don’t have to maintain two calendars.
Bonus Tip: Call Me Maybe: There is no doubt that “social proof” is of increasing importance in this digital age. Your Response Time is the calculation of how long it takes you to respond to VenueBook marketplace leads. No one likes to wait, especially busy corporate clients who are trying to book an event. Don’t give them a reason to look at other venues. As soon as you get a VenueBook lead, accept or decline it in the platform - that decreases your Response Time, making your venue look more attractive to busy corporate event planners.
Ready to update your profile page and get more bookings? Reach out to us at firstname.lastname@example.org for help maximizing the power of your profile and let VenueBook do the heavy lifting of marketing your amazing space.
Topics: For Venue Managers